The year gone by was not only remarkable for our US Operations, but also saw us achieve a very encouraging response and business growth in the Rest Of the World.
MICRO Inks ventured into the global markets using a two-pronged strategy. The global market was divided as US & Non-US markets, the strategies being different & tailor made for different regions, taking into account the different market conditions. The world offers a wide potential for growth that is yet to be tapped to its fullest. In fact, 80% of the world's inks market is at present being held by just 8 key countries. Our objective for the next few years would be to break into this stronghold using the valuable lessons learnt in the U.S. market.
To this purpose, action plans have already been initiated. To tap the markets of Rest Of the World, we have short-listed a few countries after detailed study. We have also put in place a dedicated team to pursue this opportunity and they have already penetrated some of the key markets like Far East, Europe, Russia, South-Pacific, Africa & Latin America. |