|
Micro Inks the market leader in India commanding a
market share of above 30% (and more than 40% share of
the organised sector). Total printing ink market in
India is estimated to around US $ 400 million p.a. In
the process, it also created an enviable track record of
one of the fastest growing company. And took its annual
sales figures galloping from a mere US $ 5 million in
1993 - 94 to an astonishing increase to US $ 240
million.
Through the years of growth, Micro Inks has transformed
itself into a multi-dimensional, multi- location company
offering a comprehensive range of quality products,
efficient customer service and a wide distribution
network. In India, It is a marketing powerhouse with 12
branches, 5 technical centers and around 500
distributors.
Micro Inks is also the only Printing Inks company in
India, and amongst two or three companies in the world,
to have successfully implemented SAP / R3 ERP solution,
integrating its marketing offices through satellite
links.
Together all the elements will work as a single force to
offer value to its customers.
Today the company with a modest beginning has grown and
consolidated its strengths, skills and people to achieve
a unique enterprise. One which is on its way to becoming
a major player in the global market. A reality, which it
achieved through a well thought out and executed
business strategy.
Here the Company's core strategy is to offer better
value to its customers on the price quality matrix and
participating in their programs to deliver better value
to the customers' customer. At Micro Inks we starve for
having customers' delight and not only customers'
satisfaction.
To make this strategy a success, the Company has stepped
up its R&D efforts in order to develop superior
products. On a parallel front, Micro Inks has developed
technology for backward integration into flushed colours,
pigments, resins and additives - the key raw materials
for inks. By doing so, Micro Inks is today the only
company in the world to be self sufficient in all the
critical raw materials of Printing Inks.
The next thing on its agenda was to accelerate its inks
manufacturing capacities to keep pace with the global
demand. This was done with by MICRO with the setting up
of one of the world's largest ink manufacturing
facilities at a single location, in India.
This plant at Silvassa has a world-size capacity of
60,000 metric tonnes. Here Micro Inks manufactures a
wide range of inks with innovative and unique process
technologies that have never been attempted before in
the industry. Apart from this, another world size plant
has been set up at Vapi, which produces a wide range of
flushed colours, pigments and resins in a
single-stream plant for
'seamless' manufacturing of inks.
Finally, all this is to be backed by the best of
technical support and customer service. All translating
ultimately into one fact, Micro Inks is poised to make
an indelible mark on the world.
|